ATELIER LIGHTHOUSE

guiding brands
across borders

// CORE MISSION

Brands customers can't find. Words that don't get through.
Atelier Lighthouse solves both.

Based
Helsinki
Bridging
FI ⇄ JP
// SELECTED WORK
  • Saunalista.fi
    Brand Localisation · 2026

    For Sauna lovers, this is the sauna list.

    Localised Saunalista.fi's content and voice for a Japanese audience, adapting tone and cultural references so Finland's public sauna culture reads naturally in Japanese.

    Worked with Esa Mäkinen

  • Roihuvuori Hanami
    Web & Social · 2026

    A website for Helsinki's beloved Sakura Festival

    Designed and built the bilingual event site for Roihuvuori Hanami 2026, covering programme, vendors and access info for Helsinki's Japanese community festival.

    It showed what kinds of shops would be there in a fun, easy-to-follow way. Really helpful.
    Festival visitor
  • Hauva.Club
    Web & Social · 2026

    Dog community app, Hauva.Club

    Designed and built a progressive web app (PWA) that maps dog-friendly cafés, restaurants and parks across Finland, giving owners a single place to plan outings with their dogs.

  • Kansai SGE Study Group
    Web & Social · 2026

    NPO website in a no-code tool

    Designed and built a website for a Japanese non-profit workshop community using the no-code tool Studio, at the client's request.

    We started with no design or copy ideas at all, but Nao proactively suggested concepts and answered every question quickly. We could entrust the whole project to her with real peace of mind.
    Secretariat, Kansai SGE Study Group
  • Developer Portfolio
    Web & Social · 2025

    Minimal Developer Portfolio

    Built a fast, clean Next.js portfolio site that lets the developer showcase their work clearly to recruiters and clients.

  • Online Zine Merimatka
    Coming soon

    Curious about Finnish culture and tech?

    Coming soon.

// SERVICES

01 Web Design & Build

Built to be found. Designed to convert.

Fast, well-structured websites, designed and coded by one pair of hands from first sketch to launch.

Web DesignDevelopmentSEOLaunch
  • I specialise in Next.js development: custom-built sites that load faster than a WordPress site, from a one-page landing site to a full web app.
  • A simple editing UI for things you update often, like a blog or a menu, and custom features built to order.
  • Everything around launch handled: domain, hosting, analytics and the small technical details.
  • A website really starts working after launch: maintenance and analytics are available as a monthly retainer.

02 Brand Localisation

Not translation. Transposition.

Your brand has a voice. I make sure it carries across language, culture, and context. This is human work.

Brand VoiceEN ⇄ JPContent Strategy
  • Website and content translation EN ⇄ JP that carries tone and intent, not just words.
  • Naming, taglines and key copy checked against how they actually read in the other culture.
  • Menus, signage and print for shops and restaurants welcoming Japanese customers.

03 Market Entry for Japan

Where you start decides how far you go.

I research the market and find the entry point that fits your brand, not just the obvious one.

Market ResearchGTM StrategyAudience Mapping
  • Market research: the landscape, competitors and where your audience actually is.
  • A go-to-market plan sized for your brand and budget, not a generic playbook.
  • Your Japanese-language presence built right: website, social and first content.

04 SEO & GEO Optimisation

Found by Google. Cited by AI.

I optimise your site so search engines rank it and AI assistants recommend it.

SEOGEO / AI SearchStructured DataPerformance
  • A technical and content audit, from page speed to copy: what holds your ranking back, with fixes in priority order.
  • Structured data, metadata and page structure that make your business legible to search engines and AI models.
  • GEO: content shaped so ChatGPT and Google AI cite you as the answer, not just another link.

Built to be found. Designed to convert.

Fast, well-structured websites, designed and coded by one pair of hands from first sketch to launch.

  • I specialise in Next.js development: custom-built sites that load faster than a WordPress site, from a one-page landing site to a full web app.
  • A simple editing UI for things you update often, like a blog or a menu, and custom features built to order.
  • Everything around launch handled: domain, hosting, analytics and the small technical details.
  • A website really starts working after launch: maintenance and analytics are available as a monthly retainer.
Web DesignDevelopmentSEOLaunch

Not translation. Transposition.

Your brand has a voice. I make sure it carries across language, culture, and context. This is human work.

  • Website and content translation EN ⇄ JP that carries tone and intent, not just words.
  • Naming, taglines and key copy checked against how they actually read in the other culture.
  • Menus, signage and print for shops and restaurants welcoming Japanese customers.
Brand VoiceEN ⇄ JPContent Strategy

Where you start decides how far you go.

I research the market and find the entry point that fits your brand, not just the obvious one.

  • Market research: the landscape, competitors and where your audience actually is.
  • A go-to-market plan sized for your brand and budget, not a generic playbook.
  • Your Japanese-language presence built right: website, social and first content.
Market ResearchGTM StrategyAudience Mapping

Found by Google. Cited by AI.

I optimise your site so search engines rank it and AI assistants recommend it.

  • A technical and content audit, from page speed to copy: what holds your ranking back, with fixes in priority order.
  • Structured data, metadata and page structure that make your business legible to search engines and AI models.
  • GEO: content shaped so ChatGPT and Google AI cite you as the answer, not just another link.
SEOGEO / AI SearchStructured DataPerformance
Naoko with a black pom
// ABOUT

I light the way.
You set the course.

I started out as an embedded Linux engineer in the automotive industry. Somewhere along the way I realised I also love connecting technology, cultures and people.

With a brand's true appeal and value at the centre, Atelier Lighthouse helps you enter new markets between Japan and Finland and establish your online presence.

Naoko with a black pom

On my days off, you'll find me in a Helsinki café with a black Pomeranian in tow.

// FAQ

Clarifying your goals and connecting with the right local partners. I guide you through both, step by step.

Yes. Rebuilds and speed-ups of existing sites are just as welcome as brand-new ones.

Generally, no. WordPress pages tend to load slowly, and plugin updates and conflicts can break a site, so I prefer building lean, fast sites with Next.js. If you're on WordPress today, I can help you migrate.

Yes. Small jobs are welcome, from a single menu to a one-off document. Technical translation is a particular strength.

Yes. I can audit any site, including ones built by someone else. Implementing the fixes needs access to the site's admin or source code.

English and Japanese.

If you're in or visiting Helsinki, gladly. Otherwise everything runs smoothly over video calls.

It depends on scope. Book a free 30-minute call and we'll map out what you need together.

// GET IN TOUCH

Let's build
something

together
.

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